James and Red work together synergistically. While James dreams the dreams and embraces his creative side to institute and design products and systems, Red focuses on technical writing and documenting the systems. Working together, they form a cohesive whole that is agile and responsive to their clients’ needs.
James understands the need for adaptability, whether it’s in his life, career or within the systems he designs for his clients. Having once been jammed into a surgical gown, at his very first procedure as a specialist orthopaedic sales representative, and thrown into an operating room at 2am while 15 medical staff stood around listening to music and the patient lay sedated among them, James knows what it means to adapt. He understands how to thrive in a new environment because he recognises that people are people. Their motivations and desires are generally the same, regardless of their industry. Because he understands this, he’s able to adapt his approach to clients in a broad variety of industries.
Outside of the hustle and bustle, James enjoys as much of nature as he can on his bike, in a kayak, in a tent or trudging down a bush track. He’s also a fierce advocate for local, Australian-grown coffee, and describing its superiority is one of his joys in life.
In the future, James is looking forward to meeting and talking with lots of Australian businesses over an espresso while continuing to lead Digibid to help business owners realise their ideals and build value into their business.